Raul+Acevedo

=**//__ Starbucks __//**=

**__Layers of Cultural Analysis__**

**Observable culture-** very a committed company, whether it is toward its products, its customers, or its employees. Starbucks is willing to go out on a limb to please its customers and prides itself in its creativity and originality. The founders of Starbucks also began a tradition of teamwork, maintaining a fun work environment, and offering its customers quick and enjoyable service. Starbuck has also worked hard to increase employee performance and retention by offering comprehensive benefits, offering enticing incentives, and inspiring enthusiasm.

**Shared Values-** Starbuck believes that in order to create happy customers it must hire the right people. "This meant having store employees who were knowledgeable about the company's products, who paid attention to detail, who eagerly communicated the company's passion for coffee, and who had the skills and personality to deliver consistently pleasing customer service"

**Common Cultural Assumptions-** It earned its name by treating their partners (employees) with respect and dignity and creating the best possible workplace environment. Starbucks implemented “Optimal Scheduling” in the fall of 2008, which provides more working hours to those who seek and need to work more hours. “Optimal Scheduling” was designed to offer more flexible and/or regular work hours to the employees, and it has been successful in serving its goal and has received positive feedback from its employees. Starbucks also offer a competitive wage and benefits to include health care, 401(k) savings plan, stock options and an employee stock purchase plan to its employees. Health benefits are offered to employees who work more than 20 hours a week. Despite the company’s strive to provide an above industry standard benefit packages and workplace environment, some employees want more.

patterns and communication. Starbucks establishes the professional standards for the work done inside the organization. They specify the relationship between people in the organization on all levels. In short , they outline how all members of the organization will behave to achieve the core values, the vision and the mission
 * Rites/Rituals**-Artifacts and behavior are expressed in rituals and rites, behavior

**Saga-** Inspire and nurture the human spirit- one person, one cup, and one neighborhood at a time. “Starbucks is committed to a role of environmental leadership in all facets of our business” They seek to be a global company, making a difference in peoples’ lives by leveraging their brand and the coffee experience to foster human connections. Although the company is spread out all over the world, they still like to think of themselves as one neighborhood. Make the customers feel comfortable.


 * Cultural **Symbol- twin-tailed mermaid, or siren as she's known in Greek mythology. They removed the name of the company "Starbucks Coffee". Their intention behind this maybe to expand the brand to beyond coffee. They have been talking about expanding into breakfast and there was also talk of a Bar/Lounge concept

**__Presentation (June 1st)__** 1. what is your topic? (per chapter title) The chapter that we chose was Organizational Culture and Development. My topics include subcultures/countercultures and national/corporate culture. 2. what company are you assessing as consultants? As consultants we plan to assess Starbucks' organizational culture. 3. Provide some background information about the business (just start on it but not due until final project is due, as is the case with numbers 6 and 7) Starbucks has established Farmer Support Centers in Costa Rica and Rwanda to provide local farmers with resources and expertise to help lower the cost of production, reduce fungus infections, improve coffee quality and increase the production of premium coffee. -Product Quality -Economic Accountability -Social Responsibility 4. what topics/theories will you cover to explain the interesting/challenging/successful phenomenon going on in the company? We will cover the Starbucks culture/experience and how subcultures play an integral part in the company success. We will explain the Starbucks phenomenon and how the company reached unprecedented success in the coffee industry. Moreover, our plan is to implement the cultural theories and to compare them and their outcomes. 5. who will be responsible for discussing what theories? Lissette - Subculture/ counterculture, National/Corporate culture Raul -Sagas ( understanding Organizational Cultures) Ray - Management Philosophy (Managing Organizational Culture) Briana - Shared Values, Cultural Rules and Roles Lisa - Organizational Development a) When will we meet? Our next group meeting will be on Wednesday (the 18th) @ 9:10 am. We will disscus when to shoot our video and what we plan to show. b) Who will take on what roll to do specific tasks for the group? Each person is assigned 2 theories. Presentation- 15 min. long including video Intro- Video and Lissette Body- Raul, Ray, Briana and Lisa Conclusion- Class Activity